Biggest Fitness Expo in the Southern Hemisphere Wows Melbourne

What do you get when you bring the top fitness brands, fitness celebrities and live sporting events together under one roof at the Melbourne Convention & Exhibition Centre? Thousands of visitors and the biggest fitness event in the Southern hemisphere!

We staged our event in Melbourne for the first time in our 20-year history! The Australian Fitness & Health Expo, now the industry’s number one event, wowed Melbournians over the weekend with more than 19,800 square metres of fitness.

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Officially launching with Australia’s Strongest Man Derek Boyer pulling a double decker bus along the Yarra River, the Expo rolled into town on Friday April 4.

Over the three days, the 2014 Australian Fitness & Health Expo showcased over 240 booths and this year hosted new features including free 30-minute fitness classes by Les Mills, the Australian Powerlifting Championships and a larger MMA Zone, which hosted the Victorian Jiu-Jitsu Championships.

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In the last four years, the visitor numbers have increased by 84% and Manager of the Australian Fitness & Health Expo Shaun Krenz said they were blown away by the response from the Melbourne market.

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“This truly is the number one event in Australia for those who love fitness and we were really excited to bring it to Melbourne for the first time this year,” said Krenz.

“Melbourne loves its exercise and sport, so it was no surprise that the Expo was warmly received, but we were shocked by just how passionate Melbourne is about fitness.

“This is an Expo that just keeps getting bigger and bigger every year and we look forward to remaining in Melbourne for the next three years.”

The Strength & Conditioning Zone, now into its third year, showcased five feature areas – Natural Bodybuilding, Cross Fit, Jiu Jitsu, Boxing and Powerlifting – and proved to be one of the biggest attractions at the Expo this year with thousands of athletes competing live.

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Numerous records were set during the International Pacific Invitational powerlifting event including:

  • Ray Williams, world 120+kg class squat record of 410kg, breaking the powerlifting equivalent of the four-minute mile barrier;
  • Jeza Upea of Nauru set a World 120 +kg bench press record of 250kg;
  • Australia’s own Florian Loock became the second current Australian world record holder when he bench pressed 220.5kg in the 105kg class.

Within the Strength & Conditioning Zone, the Expo also hosted the annual Men’s Fitness Fit Bloke and a Shape Fit Chick Challenge in the Reebok Arena, where the physical strength and mental tenacity of 30 men and 30 women was tested during three grueling days. The winner of the men’s competition was James Newbury from Adelaide and the female winner was Denae Brown from Perth.

Ultra FITNESS Magazine’s Personal Trainer of the Year winner was announced at the Expo and the winner was Brisbane-based personal trainer and mother of triplets Sally Brouwer, who was chosen for the results she has delivered for clients over her 20-year career and for her ongoing contribution to the community through her extensive work with the Blue Sky Foundation and the Queensland Police Force. The announcement marks the culmination of a yearlong competition run in conjunction with FIAFitnation to identify the best personal trainers in the country and to recognise their contribution to the community. Over 200 entries were received.

Australian and international fitness celebrities and top athletes also featured at the Expo to run VIP training sessions (these were sold out), meet & greet the public and also share their tips and advice. Big names included Michelle Bridges, Commando Steve, Shannan Ponton, Mark Hunt, Ulisses Jr., Steve Cook, Michael Klim and Alistair Overeem.

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If you missed getting along to the Expo this year, then you missed out on seeing some of the latest product releases in the Australian fitness industry. From commercial gym equipment to new styles of group exercise classes and the latest accessories, there were some fantastic product launches at this year’s Expo. Highlights included a new indoor walking class, a new fitness monitor that measures your stats, including calories burned, through your ear and new fitness wear made from recycled coffee.

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You can view a highlight video of the 2014 Australian Fitness & Health Expo here:

Screen Shot 2014-04-10 at 5.03.57 PMSatellite shows will feature in Perth and Sydney, dates as follows:

Fitness Show WA, 16-17 August, Perth Convention and Exhibition Centre

Fitness Show NSW, 18-19 October, Sydney Olympic Park – Homebush

For more information on exhibiting or visiting the Perth and Sydney Fitness Shows visit and for the Australian Fitness & Health Expo in Melbourne visit  For regular updates follow on Instagram, Twitter and Facebook.

Revolutionary New Products at the Expo

With the expo upon us this week, we’ve put together some stand highlights that you simply have to see! If you work within the industry or are looking to upgrade the equipment in your gym, you can’t afford to miss these new products!

Running on air

The Adaptive Motion Trainer by Precor is like running or climbing in mid-air. The ‘Open Stride’ technology sets users free to adjust their stride height at will from 17 to 25 cm. Combine this with the AMT’s ability to dynamically adapt the exercisers’ stride length from zero to 91 cm. This enables an infinite range of motion paths and the capability to duplicate the workout of treadmills, ellipticals and bikes.

The art of modern exercise

Technogym will launch its latest range, ARTIS, bringing the world of fitness and wellness into a new era of design, biomechanical engineering and interactive technology.  ARTIS comprises a complete cardio line (Treadmill, Elliptical, Vario, Bike and Recline), 19 strength pieces, six functional stations and Omnia, a new group functional training space. You can even register for the Artis Launch Event that’s taking place during the Australian Fitness & Health Expo. Seats are strictly limited at this launch event, so reserve your place today. Morning tea, lunch and afternoon tea will be served at respective sessions

A helping hand with sand

SandRope battle rope from HF Industries is an alternative to training with heavy fitness ropes in fitness studios, boot camps and health clubs. The SandRope is a neoprene tube filled with sand that is just over 3m long and weighs 14kgs. Attaching the SandRope to an anchor point is optional and the short length requires less dedicated space for use. Unlike rope, the neoprene SandRope is a clean product that will not shed fibers.

More from Matrix

Leaders in commercial fitness equipment, Matrix, will be displaying new products including their IC3 Indoor Cycle, the 7xi range of cardio equipment and the Magnum range of strength equipment.

Elevation goes up a level

Don’t miss out on being the first to see the new cardio products in the Elevation Series Discover Console Tablet range by Life Fitness.

Innovation, unchanged.

The Fitness Generation are introducing Carbon Blue™ technology – a belt drive system combining unmatched durability with theauthentic outdoor biking feel you expect from Schwinn. For nearly 20 years, Schwinn chain drive bikes have led the indoor cycling industry. Even as other companies began to use belt drives, we stayed true to our technology for one simple reason: belt drives felt nothing like riding an outdoor bike. Today, all of that is changing. There is a revolutionary new carbon fibre belt drive taking the outdoor bike community by storm, and they’ve adapted it and brought it indoors on the A.C. Performance Plus. This next generation system offers the longest warranty of any belt or chain on the market, delivers guaranteed durability and virtually zero maintenance, without sacrificing the Schwinn authentic cycling feel that riders know and love.

Register here to attend the expo this Friday the 4th of April (industry only) or Saturday 5th – Sunday 6th April at the Melbourne Convention & Exhibition Centre.

The benefits of improving your gym’s atmosphere

Screen Shot 2014-03-25 at 9.18.11 AMAtmosphere is crucial to a prospering gym. In fact, research has indicated that 1 in 3* gym-goers lists atmosphere as a main influence when renewing their long-term membership.

The importance of creating the right vibe is clear, however when it comes to playing music in their gyms, many gym owners are confused as to the costs involved.

This is where Foxtel comes in. The PPCA fee doesn’t apply when Foxtel is the ONLY provider of music in your gym^. What’s more, we offer gym packages that let you choose only the channels you want to create an atmosphere that’ll really get your gym-goers moving.

Foxtel offers a wide range of channels to suit all ages and interests across a variety of genres, including;

The latest breaking news, top stories and current affairs – perfect for the early morning workout.

For the lunch-break gym-goers, there’s a variety of sports, entertainment and music channels on offer to keep them stimulated.

And for the after work or weekend workout, our wide selection of music channels and sports coverage will help keep the atmosphere in the gym fresh and motivating.

Better quality TV can make any workout even more motivating. Visit Foxtel on stand (N18) at the Australian Fitness & Health Expo this April 4-6th or call them on 1300 791 833 to find out more about their Gym Packages.

*Research Findings: Australian and New Zealand Fitness Industry Survey 2013.  ^ Unless you play recorded music through another device. APRA fees still apply.  Foxtel and some services not available in all buildings/premises. Some channels not available in public viewing areas. Foxtel marks are used under license by Foxtel Management Pty Ltd.

Our First Fitness Music Playlist

We asked our team to give us their favourite workout tracks so that we could produce the BEST EVER fitness music playlist via Spotify.

Here’s what we came up with at the AFHE HQ. We hope it gets you pumped in the gym!

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 Comment below to let us know what you’d like to hear on next week’s playlist!

Essential Software for PTs

Screen Shot 2014-03-19 at 11.52.45 AMPT Essentials launched version 1 of their software for personal trainers at the 2012 Health and Fitness expo. Since that time thousands of PT’s worldwide have used the application!

They’re heading to the Melbourne with us this year to show off their version 2 at the 2014 expo (so it’s quite the full circle)

There are not many Personal Trainers who long to be sitting in front of a computer, updating spreadsheets, contact lists, tracking potential leads in one application and managing their finances in another.  We live busy, active lives and all the paperwork and administration associated with running a small business tends to be dreaded, or dismissed all together.

Passionate PTs don’t want to be dealing with admin – we want to get out there and transform people’s lives!  We just don’t have it in us to sit down!

…Unfortunately, our passion for fitness has a tendency to take over our capacity to run our business and this is where so many Personal Trainers fail.

But it doesn’t have to be so hard. With the new generation of Smart Phone technology and constant redevelopment of more efficient and effective custom applications that work seamlessly between all your devices, more and more small business are freeing themselves from the office and managing their businesses on the run.

Genius applications like PT Essentials 2.0 offer a complete business management solution – custom built, specifically for Personal Trainers.

PT Essentials allows you to access, update and manage all your data through one application on the go, from any device, anytime, anywhere.

By being able to maintain your data in real time, as the need arises, it means you can action tasks right there with the client in front of you. You no longer have to wait until the end of the day to update records, email programs or manage your payments, so your data is more accurate and less likely to be forgotten all together.

There are so many more benefits to this software! Make sure to head to the PT essentials stand at the expo (P11) and put the software through its paces.

For more info on PT Essentials please visit

The Concept2 SkiErg Challenge

Have you got what it takes to win our Concept2 SkiErg Challenge?

The Prize
1 x Concept2 SkiErg with PM3 Monitor and Floor Stand valued at $1,298.00!

The Challenge
The challenge is simple, whoever can complete 500m in the fastest time claims the prize!

What is the Concept2 SkiErg?

The Concept2 SkiErg was designed to replicate the poling action used in all types of skiing, but offers much more than that. It provides brilliant core exercises and body conditioning as well as ski specific training.

The range of movements possible on the SkiErg concentrates the work through the upper body and core muscle groups, whilst providing a high level of cardiovascular and neuromuscular fitness.

In addition to the core and toning benefits the exercise range is superb for developing flexibility, co-ordination, balance and posture.

The challenge will take place on the Concept2 stand over the course of the Australian Fitness & Health Expo. Make sure to swing past and give it your best shot. Check out the video below to see the SkiErg in action!

Have you got your tickets to the expo yet? Find them here.

Michelle Bridges’ Ultra Superfood Fruit Salad – As Seen in OH! Magazine

saladThis article has been provided by OH! Magazine.

We have all heard the word ‘superfood’ before and in her new Superfoods Cookbook, super trainer Michelle Bridges explains exactly why some foods can have a great impact on our health and wellbeing. She shares her very favourite vegetables, fruits, nuts, grains and seeds, fish, beans, dairy and meat picks, and explains why she’s chosen these ingredients as her top superfoods to boost brain function, prevent illness and for their detoxing properties. And best of all, Michelle’s superfoods will not break the bank – everything is readily available to ensure you’ll feel great, lose weight and spend less in the process!

What you’ll need:

½ red apple, thinly sliced

1 kiwifruit, chopped

Handful of fresh blueberries

1 tablespoon dried cranberries

1 tablespoon orange juice

2 teaspoons mint leaves, torn

How to make it:

• Combine all ingredients in a bowl.

• Mix and enjoy!


Michelle Bridges will be attending the Australian Fitness & Health Expo in Melbourne this April! Come and join Michelle for presentations on the Team Up healthy Living & Endurance Stage, VIP group training or the 30 minute meet & greet. Click here for more info.

Bigorexia – A Dangerous Obsession

You know you’ve got a slight training obsession when you don’t attend your best friends wedding because you’re asked not to pack chicken and brown rice for the reception.

Unfortunately, the above is not a fabricated anecdote; It’s actually what one muscle dysmorphia sufferer did.

Muscle Dysmorphia, otherwise known as ‘Bigorexia’, is an obsession with the belief that your muscles just aren’t big enough… Yes, it’s a real condition!

A growing number of men are suffering from what’s been referred to as ‘reverse anorexia’.

In an interview with Sky News, Dysmorphia expert Dr Stuart Murray said ‘when we look at the literature over the last three decades we’ve seen the number of men dissatisfied with their body triple.’

‘There’s data suggesting men would be prepared to sacrifice years off their life for bigger biceps for instance which wasn’t even heard of in the 70s or 80s.’

Dr Murray made note of another patient who quit his job after his boss asked him to remove a blender from his desk (that he was using to make protein shakes with).

‘A gentleman I was working with had a broken wrist and he continued to train because the pain of potentially losing muscle far outweighed the pain of training with a broken wrist’ he added.

Bigorexics believe they’re not big enough and work tirelessly towards a rigorous training and diet regiment that they find difficult deviating from.

Sufferers experience symptoms such as comparing themselves negatively to others and feeling shameful about their bodies.

An international study notes many similarities between bigorexia and anorexia. There’s the same lever of shape concern, restriction of food and exercising for the same purposes (although one focuses on skinniness and other on muscle enlargement).

Currently, muscle dysmorphia is classified as a body image disorder but Dr Murray is pushing to have it reclassified as an eating disorder

Treatment of the disorder is very similar to that of an eating disorder such as anorexia and bulimia.

Some have suggested that the increase of bigorexia is a direct result of men comparing themselves to today’s Adonis like celebrities and action stars. Other research has branded bullying and body image issues as triggers.

60 Second VersaClimber Challenge – How High Can You Climb?

How High Can You Climb? BodyTastic and VersaClimber have once again put out the challenge to all fitness enthusiasts!

For the second year running BodyTastic are featuring the VersaClimber 60 Second Challenge as a Main Event at this year’s Australian Fitness & Health Expo.

The VersaClimber 60 Second Challenge is your opportunity to try out what is quickly becoming one of Australia’s most sought after pieces of cardio equipment for the commercial fitness market and home fitness enthusiast alike!

This year BodyTastic are excited to announce that the event will have 2 divisions – male and female. The male and female participant that record the highest climb over 60 seconds (1 minute sprint) in the final, will win themselves their very own VersaClimber HP valued at over $3,500.00!

Qualifying climbs will be held over the Friday and Saturday of the Expo with the finalists competing in a “Climb Off” on the Main Stage to win their own VersaClimber!

If you would like to register or find out more information on the VersaClimber 60 Second Challenge, email, call 1300 798 809, or visit us at the BodyTastic stand at the Australian Fitness & Health Expo!


Trend We Love: CrossFit

What is it?

  • CrossFit training uses strength to improve balance, coordination, endurance and people’s ability to perform activities of everyday life.
  • It incorporates bodyweight training which includes burpees, push-ups and jumping jacks.
  • The first CrossFit gym opened in 2000 and has experienced outstanding growth

Why it’s trending?

  • People are going back to basics and using relatively low-cost ways to get in shape.
  • It’s part of the emergence of the ‘specialised gym’ or ‘training facility’.

Where can you find it at the show?

  • The purpose built Reebok Arena is dedicated entirely to CrossFit and will feature the top 60 CrossFit athletes from across Australia. The Men’s Fitness Fit Bloke and Shape Fit Chick Challenges are set to test the physical and mental strength of men and women throughout three gruelling days of CrossFit competition.